Mirror brand bingo relaunches as Star Wins returns after two-year absence
Newspaper group partners with Jumpman Gaming on revamped site amid platform migration
Mirror Bingo has relaunched on Jumpman Gaming’s online platform and has ended the two-year absence of its Star Wins and Express Wins brands from the market.
The Mirror Bingo brand initially launched in 2008, previously operating on GVC brand Cashcade before moving to Playtech’s platform.
Two additional sites have relaunched to UK players, including legacy brands Star Wins and Express Wins, which were closed to players in 2018.
Mirror Bingo’s relaunched homepage Source: Reach PLC
Mark O’Donnell, head of betting and gaming at Mirror parent company Reach PLC, welcomed the return of the site, confirming that its OK Bingo brand could be expected to follow shortly.
“Jumpman are a young, agile and very successful business in the gaming market, and their approach to player experience, enjoyment and loyalty really impressed us,” said O’Donnell.
“We’re delighted to launch Mirror Bingo with them, and also to bring back old favourites Star Wins and Express Wins. Just like the media brands, each has a distinct style and audience which means we can welcome players of all ages and interests,” O’Donnell added.
Jumpman Gaming is a Jersey-based software company that operates UK-facing slots and bingo networks and B2B/B2C products.
It is licensed by both the UK Gambling Commission and Alderney Gambling Control Commission.