Bet365 axes telephone betting service
Online gambling giant makes business decision to close legacy service after 20 years
Bet365 has called time on its legacy telephone betting operation after 20 years of service.
The Stoke-headquartered firm has operated the service since its foundation in 2000, but demand had declined to a point where the service was no longer viable to operate.
A message on bet365’s customer service site confirmed the closure.
bet365 customers can no longer access the long-running service
It is understood that the 0871 218 4131 telephone betting number has been disconnected, with all staff working on the service reassigned to other departments.
@harv234no It is a business decision to withdraw the Telephone Betting Service. We will continue to offer our full range of services online and our dedicated Customer Service team will be available 24/7 to support you.
— bet365 (@bet365) June 1, 2020
Punters with telephone betting accounts are being asked to contact bet365’s customer service line, with all accounts being transferred online.
Bet365 racing commentator Patrick Cooney told Racing Post the service had been discontinued following a steady decline in demand.
“Telephone betting had become such a minimal part of our business that it didn’t justify the staffing levels. Everything is online nowadays,” said Cooney.