Promoted feature: Staying relevant in the ever-changing igaming market
Boris Chaikin of Soft2Bet outlines the firm’s approach to evolving in step with an ever-changing igaming marketplace
EGR Intel (EGR): Given the rapid pace of change in the igaming industry and shifting market needs, how important is it for operators to concentrate on features that improve the user experience? Boris Chaikin (BC):EGR: Many of Soft2Bet’s brands are focused on the mobile environment. Why did you decide to take this route and how do you build an experience that stays relevant with advancing technology and software system updates?BC:EGR: These front-end innovations obviously require heavy lifting in the back-end system too. How do you ensure you have the technical capacity to support product development goals?BC:More than half of our users play on their phones, so we concentrate on making our products as mobile-friendly and easy-to-use as possibleEGR: As a global operator, how does Soft2Bet keep pace with fragmented rules while staying true to its brands?BC:EGR: Sweden in particular has proven to be a testing market for both operators and suppliers, with recently imposed deposit limits set to bring additional challenges. How is Soft2Bet approaching the restrictions and has your outlook for the market changed in light of the new rules?BC:With a passion for creating new products and 19 years working in the igaming industry, Soft2Bet’s CEO, Boris Chaikin, has a wealth of experience in building and managing teams in areas such as marketing, customer support, CRM and general operations. Chaikin has previously held the roles of marketing director and general manager at the B2B sportsbook and platform provider OffsideGaming for over five years out of his 10 years with the company.