Betsson launches Pay N Play online casino brand in Estonia

Betsson Group has launched a new Pay N Play online casino brand in the Estonian online gambling market.

SuperCasino.ee promotes no-registration gaming as no personal details are requested before depositing. The site includes 500 online casino products, including live, as well as a sportsbook.

Players can register via their bank identity, with the aim of making the registration process more efficient.

Betsson is planning to integrate new game providers to its SuperCasino.ee portfolio over the coming months, with several set to be exclusive to the Estonian market.

It will also offer several short-term targeted offers to acquire customers.

Betsson successfully applied to have the SuperCasino brand added to the existing operating licence in June

SuperCasino is Betsson’s second offering in the Estonian market and will supplement an existing Betsafe sportsbook, which operates on a Triogames Ltd licence.

Betsson Group commercial director for the CEECA region Kaido Ulejev said the launch was the next logical development for the operator as it looks to extend its reach in Estonia.

“We understood that even in a relatively small market such as Estonia, our consumers form part of different segments,” said Ulejev.

“These segments are unique, and we needed to launch a new brand in order to address a different segment group.

“The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible,” he added.