
Promoted feature: Five steps to digitalised player engagement
Simon Lidzén, co-founder and CEO of Fast Track, outlines how you can use the principles of digital transformation to improve player engagement
14/12/2020

What is digital transformation and what does it look like?
Operational debt limits progress
The engagement bottleneck
Five steps to digitalise your player engagement
Step one: make real-time data accessibleStep two: implement central orchestrationStep three: follow the right processStep four: change your working cultureStep five: apply machine learningWhat does successful digital transformation look like?
Simon Lidzén is a specialist in technology, product development, innovation and organisational scalability, with over 15 years of experience in igaming. Having held senior positions at Betfair and within the Betsson Group, he co-founded Fast Track in 2016 as a direct response to the challenges that operators face in running an efficient, scalable business. He is now on a mission to digitalise the igaming industry.Related Articles
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