Time to Play: what Google's further easing of its gambling app store ban means for operators
With Google’s decision to allow real-money gambling apps to go live across its Play Store in 15 more countries, EGR Intel investigates what this means for operators, developers and customers
EGR Intel
Self-serving strategy
Space race
Operator view
EGR IntelWe expect similar behaviours to iOS and an overnight shift in channel mix of how customers play our products – both for newly acquired customers and existing customers – Michael Franklin, Kindred Group