DraftKings and FanDuel runaway leaders in US App Store download rankings
Online Gambling Quarterly report reveals BetMGM and Barstool Sportsbook the nearest challengers in US sports category
DraftKings Sportsbook & Casino and FanDuel Sportsbook & Casino held a commanding lead in average app download rankings on iPhone for Q4 2020, according to a report by Online Gambling Quarterly (OGQ).
The report revealed that DraftKings and Flutter-owned FanDuel ranked ninth and 10th respectively in the US sports category on iPhone.
Their closest challengers during the fourth quarter were BetMGM Sportsbook (35th) and Barstool Sportsbook (42nd), the latter of which is part-owned by Penn National Gaming and powered by Kambi.
This pair was followed by Fox Bet Sportsbook & Casino PA (70th) and PointsBet and William Hill (both 75th). Meanwhile, bet365 and Unibet PA were 129th and 238th respectively. No other real-money gambling apps were included on the list.
OGQ also said a survey it conducted suggested DraftKings and FanDuel “will stay on top” as they will likely be able to increase their market share even more, meaning rival operators will “have a tough time to break their dominance”.
The likely contenders to challenge the pair’s reign, according to the survey, are BetMGM, bet365 and Barstool Sportsbook.
The findings would appear to show DraftKings and FanDuel continue to capitalise on their brand equity and daily fantasy sports databases in the US as they enter new states, often managing first-mover advantage.
However, BetMGM, the joint venture between MGM Resorts and Entain, has made up significant ground and managed to disrupt what was threatening to become a duopoly.
In Michigan for instance, figures released this week by the regulator showed that during the first 10 days of the state’s online gambling launch in late January BetMGM grabbed a 20% share of sports betting but, more importantly, a 38% slice of igaming.
On mobile specifically, OGQ said that revenue from handheld devices on both sides of the Atlantic seems to have plateaued at around three quarters, with the exception being Enlabs where 81% of revenue comes from mobile channels.
“Analysing the development of the mobile share of some of the key operators reveals that the mobile shares seem to have reached a maximum at around 75%,” OGQ wrote.
“Future mobile growth will, therefore, have to come from total business growth rather than cannibalisation of the PC business.”