Promoted feature: Racing in 2021
Eugene Delaney of Spotlight Sports discusses Cheltenham, the racing marketplace and his expectations for racing in the US
EGR Intel (EGR):Firstly, with Cheltenham kicking off this week behind closed doors, what is Spotlight Sports Group, and in particular Racing Post, doing differently this year for customers?Eugene Delaney (ED):EGR: How do you manage the demands for racing editorial from your B2B partners against your B2C business? ED:Racing PostEGR: Why is content key for racing and non-racing bettors?ED:EGR: Looking to the US, how does Spotlight Sports Group see racing fit into the general landscape in the coming years?ED:EGR: Racing Post makes up one part of AllSported, with other industry leaders TXODDS and Banach Technology comprising the other two-thirds. How successful has the product been so far and what more can we expect?ED:https://www.spotlightsportsgroup.com/superfeed/Spotlight Sports Group B2B director Eugene Delaney leads the formalisation, development and execution of the B2B strategy across retail, digital and international racing focusing on customer retention and new business growth.