The week in B2B news (25 June)

Pragmatic Play lands BetVictor deal

Pragmatic Play has secured a bingo supply deal with major UK operator BetVictor.

Under the remit of the agreement, the supplier’s bingo product will go live for BetVictor customers, including titles such as Bingo Blast and Reels Room.

Bhotesh Maheshwari, Pragmatic Play VP of commercial strategy, said: “It’s fantastic to see our bingo solution live with BetVictor so quickly after we agreed our commercial expansion, which is testament to the capabilities of our single API integration.”

Turlough Lally, BetVictor director of egaming, added: “Pragmatic Play’s Bingo offering has impressed us from the outset and we’re very pleased to be able to present it to our customers.”

Booongo seals CatCasino partnership

Slots developer Booongo has sealed a partnership with emerging European operator CatCasino.

CatCasino customers will gain access to Booongo titles including Dragon Pearls and Sun of Egypt 2, with the operator also gaining access to Booongo’s gamification tools.

Yuriy Muratov, Booongo head of account management, said: “CatCasino is an exciting brand and we’re very pleased to deliver our entire content range go the operator.”

Katja Nordstrand, CatCasino CEO, added: “Booongo’s portfolio of titles continue to push the boundaries in the industry. We’re extremely happy to offer their games to our customers, and look forward to a long and prosperous relationship together.”

Playson expands Latam presence

Playson has expanded its presence in Latin America after putting pen to paper on a deal with Venezuelan operator King Deportes.

Playson’s slot suite will be integrated into the sportsbook and casino operator as the supplier continues to strengthen its presence on the continent.

Blanka Honor, Playson sales director, said: “Our presence in Latin America has only grown stronger over the course of 2021, thanks in large part to key strategic alliances such as this agreement with King Deportes.”

Luis Lizarazo, King Deportes CEO, added: “We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch.”

Yggdrasil releases latest title

Yggdrasil has unveiled its latest title in the shape of the outer space-themed adventure Suncatcher GigaBlox.

The 5×3, 10-payline title incorporates the GigaBlox mechanic which sees a giant symbol on every spin and the Golden Bet feature which gives players three times the chance of landing a wild symbol,

Stuart McCarthy, Yggdrasil head of product, said: “We’ve worked extremely hard to incorporate our GigaBlox mechanic into products that appeal to all fans and we’re very pleased to launch Suncatcher GigaBlox.

“A low-volatility game for players who enjoy smooth gameplay, it’s an immersive journey through the stars in search of huge wilds and even bigger symbols,” he added.

EveryMatrix bolsters casino library

EveryMatrix has bolstered its CasinoEngine content library after securing a partnership with German games studio Hölle Games.

Hölle Games’ video slots will become available as part of the CasinoEngine solution offered to operators, with the titles specifically developed with the German market in mind.

Amund Stensland, CasinoEngine COO, said: “Hölle Games is the perfect addition to our casino library, helping us expand it with high-quality, market-focused content, developed with a player-centric approach.”

Robert Lenzhofer, Hölle Games CEO, added: “I am very happy and proud to be able to partner up with EveryMatrix. We will focus the partnership initially on the German market and we’ll expand into further key markets where our games have a natural appeal, later in the year.”

Checkin.com Group secures Aspire Global link-up

Checkin.com Group has secured a partnership with Aspire Global to help power the B2B supplier’s igaming platform.

Checkin.com’s SAAS technology will allow Aspire Global customers to optimise their sign-up and customer onboarding experience.

Andreas Thim, Checkin.com deputy CEO, said: “Aspire Global has established themselves as one of the leading iGaming platform providers and have for long had a clear focus on innovation and technological excellence. We are thrilled about the possibility to work with all the brands on their platform.”

Yoel Zuckerberg, Aspire Global VP product, added: “Integrating this solution within our platform brings widespread benefits, not least for our operator partners by increasing user conversion. This partnership can only enhance our status as providers of the complete igaming solution.”

SoftSwiss inks Captainsbet agreement

SoftSwiss has put pen to paper on an agreement Captainsbet Casino to manage the operator’s affiliate strategy via its Affilka subsidiary.

Captainsbet Casino operates in Kenya and will use the Affilka-powered partner program to deliver analytics and insights into the brand’s performance.

Anastasia Borovaya, Affilka product owner, said: “We cannot wait to begin our work together and are thankful for Captainsbet’s trust in our affiliate marketing solution.”

Zipporah Kemunto, Captainsbet country manager, added: ““Affilka by SoftSwiss was a top runner for us due to a number of factors – their incredibly convenient and flexible affiliate management system, commission constructor as well as in-depth statistics and reporting.”