Facebook launches RMG help site for operators
Social media giant pools knowledge into new microsite to help RMG operators navigate marketing in igaming
Facebook has launched a new help site to navigate firms through the complexities and intricacies of real-money gaming (RMG) industry marketing.
The microsite is an amalgamation of its RMG division’s previous work and looks to provide holistic and comprehensive information for operators and advertisers in the industry.
The site boasts both basic and advanced guides around marketing and will also host webinars for businesses to engage with.
EGR understands Facebook has no specific targets for the help site in terms of engagement and instead is focused on supporting businesses with its best practices framework.
The microsite will be continuously updated with the latest data and information for businesses, while there are plans to feature industry success stories on the site in the future.
Brendan Tinnelly, Facebook RMG product marketing manager, explained to EGR why the social media giant decided to launch the site.
He said: “The RMG industry is going through significant change. Gaming behaviour and media consumption are shifting online and onto mobile, there are significant changes in the ads ecosystem around data and privacy, and regulation is simultaneously opening new markets while tightening restrictions elsewhere.
“Against these significant shifts, we felt it was important to put together recommendations to help guide the industry on how they can build their business with our tools,” he added.
Tinnelly revealed the microsite had been a constant work in progress and is constantly being updated, while also highlighting who he hopes to target with the new product.
He said: “The microsite is the culmination of significant work behind the scenes. From reviewing case studies and success stories, to analysing historical campaigns, to consulting with our team who help support RMG clients on a daily basis. The content is a representation of best practices established and developed over many years.”
“The aim here is really to enable the performance marketing teams of licensed and regulated RMG operators to use our tools effectively and responsibly,” he added.