Optimove iGaming Pulse Report: New retention rates for sports bettors up 38% MoM

For many of us, September marked a much-needed transition from whatever summer has become to a semblance of climate normality. People could finally breathe again (ish). Our data shows that September-breather attitude happened in igaming activity as well, and practically across the KPI board.

Perhaps we can call it Olympics fatigue. Or maybe it was the early September NFL opening day that generated a late surge in August. Or the normal September drop that comes after football (soccer) kicks off all across Europe. Most likely, it was all of the above.

Having said all that, a closer look at the KPIs shows a YoY increase being just as noticeable.

So what’s happening here? Like most of the things we struggle to tag, we can play the all-encompassing Covid-19 card. It’s true, though. If you remember last September at all, or you’re still in the process of forgetting, the sports world upheaval was at its peak. With no vaccine in sight, soccer leagues in Europe started late, or early, or started and then stopped, or postponed. It was a mess and inevitably affected the overall numbers.

And now, as always, let’s find out how the following KPIs performed in the past month.

Sports KPIs

Monthly deposits

The average number of monthly deposits for sports bettors decreased by 2% MoM and increased by 8% YoY, now standing at 9.4 monthly deposits per player.

Monthly net gaming revenue per player

There has been a decrease of 10% MoM in average revenue per active player and a decrease of 1% YoY, now standing at €80 per player.

Average deposit amount

The average deposit amount for sports players decreased by 12% MoM and remained static YoY, now standing at €38.

Retention rates

Retention rates for sports bettors have increased by 5% both MoM and YoY, now standing at 69%.

New retention rates

New retention rates have increased by 38% MoM and increased 3% YoY, now standing at 40%.

Conversion rates

Conversion rates remained the same both MoM and YoY, now standing at 47%.

Number of activity days

This month, the number of activity days increased by 3% MoM and by 9% YoY, now standing at 8.2.

Mobile bet rate

For this report, this KPI is defined as the total mobile bet amount during September, divided by the total bet amount. Looking at the data, the rate remained the same MoM and increased by 10% YoY, now standing at 69%.

Casino KPIs

Average deposit amount

The average deposit amount for casino players decreased by 7% MoM and increased by 3% YoY, now standing at €40.

Monthly deposit per player

The average number of monthly deposits per player in August decreased by 5% MoM and increased by 5% YoY, now standing at 9.6 deposits per player.

Monthly revenue

The average net gaming revenue per active player decreased by 15% MoM and remained the same YoY, now standing at €83.

Conversion rates

Conversion rates increased by 8% MoM and increased by 2% YoY, now standing at 43%.

Retention rates

Retention rates have increased by 4% both MoM and YoY, now standing at 71%.

New retention rates

New retention rates increased by 31% MoM and increased by 9% YoY, now standing at 38%.

Number of activity days

The number of activity days increased by 4% MoM and increased by 12% YoY, now standing at 7.3.

Stay tuned for Optimove’s iGaming Pulse report to be published next month!