Sisal builds advisory board for UK National Lottery bid
Italian operator’s six-member board is chaired by West Ham United vice-chairman Baroness Karren Brady CBE
Sisal had recruited a six-member advisory board that will assist its application for the fourth UK National Lottery licence.
Chaired by British business executive Baroness Karren Brady CBE, the advisory board will provide the Italian operator with support and strategic counsel as the application for the fourth licence competition progresses.
Joining Brady on the Sisal advisory board will be crossbench peer and chair of Social Enterprise UK Lord Victor Adebowale, former ASDA CEO Andy Clarke, Fintel chairman Gary Hughes, UK creative industries leader MT Rainey and Tory peer and former minister for culture Lord Ed Vaizey.
“We are delighted to announce the appointment of our advisory board where each member brings unrivalled experience across key areas of industry and society that are central to our strategy and will help us to deliver the best possible solution for the National Lottery,” said Sisal CEO Francesco Durante.
“We’ve invested the time to secure the right team and ensured each of their values align with our vision for the future of the National Lottery.
“Together with our partners, the advisory board will add valuable insight and strategic counsel as we approach the final stage of the application,” he added.
Sisal is facing stiff competition from Czech lottery operator Sazka Group, which has also assembled a star-studded board to bolster its bid led by Sir Keith Mills having created a UK-facing subsidiary called Allwyn.
Brady, who is the vice chairman of West Ham United and has starred alongside Sir Alan Sugar on The Apprentice, said: “As an active supporter of several high-profile charities and businesses that make a positive contribution to society, I am delighted to be working with Sisal on its application.
“Our lottery is a treasured institution that generates substantial funds for good causes across the UK.
“Sisal’s proven track record of managing and growing lotteries in Italy, Turkey and Morocco makes them a strong contender and I look forward to working with them and the rest of the board as the application progresses,” she added.