The week in B2B news (22 October)

Wazdan grows Romanian footprint

Wazdan has grown its footprint in Romania after penning an agreement with local operator MaxBet.ro.

The partnership will see MaxBet.ro customers afforded access to 20 of Wazdan’s titles, including Larry the Leprechaun and Sizzling 777 Deluxe

Radka Bacheva, Wazdan head of sales and development for the Balkans, said: “Thanks to MaxBet.ro’s impressive reputation and reach in the Romanian market, the agreement is beneficial for both parties, significantly raising awareness of our profile among players in the country.”

Alexandra Oneata, MaxBet.ro head of product, added: “We are thrilled to be able to add Wazdan’s renowned slot products to our portfolio, and cannot wait to hear player feedback on how they have been received.”

Push Gaming extends Hero Gaming partnership

Push Gaming has extended its partnership with Hero Gaming to add several more titles to its existing supply arrangement.

Hero Gaming’s Casino Heroes, Boom Casino and Simple Casino brands will benefit from the raft of new titles being onboard as part of the agreement.

Fiona Hickey, Push Gaming head of sales, said: “Hero Gaming has provided a leading shop window for our games for some time, but this move is going to be a boost to the streamlined delivery of our content to its players.”

Sven de Waard, Hero Gaming casino manager, added: “We take great pride in having created an environment where innovation and creativity are fostered and our partnership with Push Gaming is an extension on that.”

Greentube expands in Spain

Greentube has expanded its services in Spain after securing a content supply deal with CasinoBarcelona.es.

Under the remit of the deal, a range of Greentube’s titles will become available to the operator’s online customers.

Graziano Pozzi, Greentube key account manager for Spain and Italy, said: “Spain is a market that has exciting potential and having already enjoyed success in the country, it is satisfying to have secured another deal that allows us to expand our audience reach.”

Xavier Ballester, CasinoBarcelona.es CEO, added: “We are very happy to further extend this partnership and, in this way, provide our players with excellent content from Greentube.”

Blueprint Gaming inks Salsa Technology agreement

Blueprint Gaming has put pen to paper on an agreement with content aggregator Salsa Technology to boost its exposure in Latam.

Salsa Technology’s operator network will now gain access to a range of Blueprint Gaming’s classic slot titles including Wish Upon a Jackpot and King Kong Cash.

Samuel Häggblom, Blueprint Gaming director of key accounts, said: “The Latam region is accelerating at pace and having our games available through Salsa Technology is the perfect way to maximise our reach.”

Alberto Alfieri, Salsa Technology COO, added: “It’s vital for us to constantly introduce the absolute best in igaming to our platform, which is why this deal with Blueprint is particularly welcoming.”

Belatra Games reveals Halloween slot

Belatra Games has revealed a new slot giving a Halloween spin on its successful Crystals Digger title.

Halloween Crystals will see the return of the miner as he attempts to unearth gems caught in a huge spider web, with multiple free games and spins up for grabs.

Belatra Games’ Sergey Chernyavski said: “All Saints’ Day is a special celebration and we wanted to mark the occasion with the release of our spooky Halloween Crystals slot.

“The original Crystals Digger has proved a real gem and we’re expecting another shining success from this new take,” he added.

NeoGames seals Lottomatica link-up

NeoGames has sealed a supply agreement with Italian operator Lottomatica.

NeoGames’ will launch its portfolio of Italian-market facing games with the operator as it looks to expand its presence in the European nation.

Moti Malul, NeoGames CEO, said: “We hope that the addition of our extensive suite of market-proven games in Italy will offer Lottomatica players an enhanced gaming experience and help to reach new audiences.”

Alessandro Allara, Lottomatica MD digital, added: “We welcome the addition of NeoGames’ quality portfolio of diverse and innovative games and the opportunity to offer even more diverse and exciting entertainment options to our online players.”