ComeOn completes executive team with CMO hire from William Hill
Hills’ veteran performance marketing director Efi Peleg will be based in London as part of Juergen Reutter’s new-look C-level outfit
ComeOn Group CEO Juergen Reutter has put the final touches to his C-level team by recruiting William Hill performance marketing director Efi Peleg as the company’s new CMO.
Peleg will oversee the performance and development of all marketing channels across ComeOn Group’s suite of brands and territories, as well as taking charge of its proprietary affiliate platform.
Peleg, who spent more than 11 years with Hills in various affiliate marketing roles, will join the business in early 2022 and will be based in London, reporting directly into Reutter.
He will join an ever-expanding executive team which now includes former Kindred Group head of gaming Cristiano Blanco as CPO and ex-Evolution and GiG exec Mikael Ångman as chief information officer.
Blanco will be based in Malta while Ångman will work from Stockholm. ComeOn Group now employs more than 500 staff across multiple offices in Europe.
“We are excited to have Mikael, Cristiano and Efi joining ComeOn’s diverse and experienced executive team,” said Reutter.
“Product, technology and marketing are a key part in our growth acceleration moving forward and we are thrilled to have their leadership within ComeOn to drive the business to new heights.
“Our leadership team is now complete and we have our hybrid office approach that is pioneering and will set us apart, making sure to keep and attract talent in our industry.”
The CEO added that product, tech and marketing have all played a key role in the company’s most innovative launches over the last 12 years.
“The launch of WeSpin is one of many examples where our organisation keeps innovating with product, tech and marketing coming together and driving our differentiating edge,” said Reutter.