Promoted feature: Earning a place at the table

With technology innovations continuing at pace to meet consumer demand for flexibility and choice, virtual sports has grown dramatically. EGR asks Steven Spartinos why the market has changed so rapidly and where virtuals will go from here

Contributor

02/12/2021

EGR Intel (EGR): No longer seen as filler content, how have virtuals developed into an integral component in the portfolio of today’s operators?

Steven Spartinos (SS):

Live events versus virtuals

EGR: What role has the Covid-19 pandemic played in highlighting the strength and opportunities virtuals offers?

SS:

EGR: What innovations have been seen in virtuals recently?

SS:

EGR: How big a part does data analysis play in the development and ongoing management of successful virtual offerings? What benefit does a keen understanding of player behaviour bring?

SS:

EGR: Today’s players prefer a quick, easily consumable style of entertainment – how has this shaped what we currently see in operators’ lobbies? Have current trends in other forms of media/entertainment/leisure impacted virtuals?

SS:

EGR: Are there any particular regions that hold the most promise for virtuals? Where is hot right now?

SS:

EGR: What is the future for virtuals? Is there anywhere left for the vertical to go?

SS:Steven Spartinos is co-founder and co-CEO of virtual games provider Kiron Interactive, an award-winning, leading supplier of virtual games and gaming systems to the global industry. Established in 2001, the specialist supplier services web, mobile and land-based sportsbook and casino operators on five continents. Prior to joining the betting and gaming industry, Spartinos worked in banking and finance.

Covid-19 Innovation Kiron Interactive Mobile Opinion Product Technology Virtual sports

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Promoted feature: Earning a place at the table

EGR Intel (EGR): No longer seen as filler content, how have virtuals developed into an integral component in the portfolio of today’s operators?

Live events versus virtuals

EGR: What role has the Covid-19 pandemic played in highlighting the strength and opportunities virtuals offers?

EGR: What innovations have been seen in virtuals recently?

EGR: How big a part does data analysis play in the development and ongoing management of successful virtual offerings? What benefit does a keen understanding of player behaviour bring?

EGR: Today’s players prefer a quick, easily consumable style of entertainment – how has this shaped what we currently see in operators’ lobbies? Have current trends in other forms of media/entertainment/leisure impacted virtuals?

EGR: Are there any particular regions that hold the most promise for virtuals? Where is hot right now?

EGR: What is the future for virtuals? Is there anywhere left for the vertical to go?

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