Optimove iGaming Pulse Report: Monthly US sports revenue up 112% YoY
In a monthly column, Optimove looks at how casino and sports KPIs performed in November 2021
This month, two figures caught our attention: monthly net sports gaming revenue per player and monthly casino revenue per player showing significant spikes of 37% and 31% YoY respectively and similar behaviour MoM. A quick drilldown into both shows this jump most likely originated in the US.
After an autumn lull, the graphs below show a return to August form and a jump of 112% YoY in monthly net gaming revenue per player and 106% YoY in monthly casino revenue per player.
It might have something to do with the ever-expanding US gaming market. Thirty-two states have legalised sports betting in the US, but only 18 have legalised mobile wagering. As new states legalise betting and gambling and roll out more playing options for players in recent months – Florida, Connecticut, Louisiana, Washington and Wisconsin, to name a few – activity shows an understandable increase. Market penetration usually translates to a massive advertising blitz and early-days excitement that might explain the increased activity. As more states will allow betting in 2022, it’s going to be pretty exciting to follow.
You can bet on us watching this one very closely.
US monthly sports revenue per player: €144, 112% YoY
US monthly casino revenue per player: €165 and 106%
Sports KPIs
Monthly deposits
The average number of monthly deposits for sports bettors increased by 1% MoM and by 11% YoY, now standing at 9.9 monthly deposits per player.
Monthly net gaming revenue per player
There has been a increased by 26% MoM in average revenue per active player and by 31% YoY, now standing at €92 per player.
Average deposit amount
The average deposit amount for sports players remained the same MoM and increased by 15% YoY, now standing at €39.
Retention rates
Retention rates for sports bettors have increased by 1% both MoM and YoY, now standing at 69%.
New retention rates
New retention rates have decreased by 2% MoM and by 11% YoY, now standing at 41%.
Conversion rates
Conversion rates increased by 4% MoM and 7% YoY, now standing at 47%.
Number of activity days
This month, the number of activity days decreased by 5% MoM and by 4% YoY, now standing at 8.1.
Mobile bet rate
For this report, this KPI is defined as the total mobile bet amount during September, divided by the total bet amount. Looking at the data, the rate remained decreased by 4% MoM and increased by 6% YoY, now standing at 68%.
Casino KPIs
Average deposit amount
The average deposit amount for casino players increased by 2% MoM and increased by 16% YoY, now standing at €43.
Monthly deposit per player
The average number of monthly deposits per player increased by 1% MoM and by 9% YoY, now standing at 10.2 deposits per player.
Monthly revenue
The average net gaming revenue per active player increased by 24% MoM and by 37% YoY, now standing at €107.
Conversion rates
Conversion rates increased by 2% MoM and remained the same YoY, now standing at 43%.
Retention rates
Retention rates have decreased by 4% both MoM and increased by 1% YoY, now standing at 68%.
New retention rates
New retention rates decreased by 3% MoM and by 7% YoY, now standing at 39%.
Number of activity days
The number of activity days decreased by 4% MoM and by 1% YoY, now standing at 7.3.
Stay tuned for Optimove’s iGaming Pulse report to be published next month!