The week in B2B news (21 January)
All the latest news from the supplier side of the industry, including updates from Comtrade Gaming, Greentube and Optimove
Design Works Gaming secures BetVictor partnership
Design Works Gaming (DWG) secured a content supply partnership in the UK with BetVictor.
Integrated via Relax Gaming, DWG titles such as Flippin Rich and Test Your Strength will be made available to BetVictor customers.
Troy Zurawski, DWG CEO, said: “[BetVictor] understand the space as well as anyone and allow themselves to be guided by the data. With the support of Relax Gaming, we’ve got huge plans together.”
Nolan Frendo, BetVictor casino games manager, added: “We are thrilled to finally launch DWG here at BetVictor. I have no doubt our partnership, alongside Relax, will thrive and be an astounding success.”
Greentube expands Greek reach
Greentube has expanded its presence in Greece after penning a supply deal with Fonbet.
An initial six titles will go live with Fonbet with further content to be added in the future as the supplier grows its footprint in the European market.
Lisa Sander, Greentube sales manager for Greece, said: “Our content is performing strongly in the Greek market and we are thrilled to reach even more local players through our partnership with Fonbet, a prominent and reputable operator.”
Yiannis Zafiratos, Fonbet VP international operations, added: “Greentube’s content needs no introduction, and we are pleased to now be able to offer a selection of their best performing titles to our customers.”
Comtrade Gaming announces new RGS deal
Comtrade Gaming has confirmed a new RGS supply agreement with games provider OneGame.
Under the remit of the deal, OneGame will have its own version of Comtrade Gaming’s RGS for its entire slot building business.
Steven Valentine, Comtrade Gaming CCO, said: “Our RGS is tried and tested game server that is being used by some of the largest game providers. The extensive prebuilt SDK’s, pay table adaptor and jackpot functionality enable game vendors to build games easily and quickly.”
Jani Domiter, OneGame COO, added: “We are delighted to partner with Comtrade and their technology. I have been building games for over 20 years and their RGS gives us the speed and flexibility we need to launch our latest venture.”
Optimove appoints new director of sales
CRM marketing firm Optimove has appointed former SG Digital executive Peter Mills as its new director of sales.
Mills joins Optimove as the company looks to expand its tier one partnership portfolio and brings 18 years of igaming experience with him.
Speaking on his arrival, Miles said: “I’m excited to join Optimove and play a major role in the company’s rapid growth efforts. I look forward to the challenge of developing deeper partnerships with operators, to improve CRM Marketing practices and player experiences.”
Motti Colman, Optimove senior director of sales, added: “Peter is a key addition to the team. His experience, knowledge, and insight into the igaming industry will play a major role in our efforts to scale our sales operations and expand our portfolio of tier one and state lottery operators.”
Oryx Gaming bolsters Swiss presence
Bragg Gaming Group-owned Oryx Gaming has bolstered its presence in Switzerland after partnership with operator Casino Interlaken.
The deal will see Oryx content go live on Casino Interlaken’s online brand, StarVegas.ch, with both proprietary and third-party games set to be offered to customers.
Chris Looney, Bragg Gaming CCO, said: “Our partnership with Interlaken is another important step in our efforts to grow our game provision in the industry.”
Jens Sellgrad, Interlaken COO, added: “We’re always looking to have the latest quality content available to our players and this agreement with Oryx certainly delivers that.”
Push Gaming seals 32Red tie-up
Push Gaming has sealed a tie-up with Kindred Group-owned 32Red to expand its UK reach.
Push Gaming titles such as Jammin’ Jars 2 and Fire Hopper will go live for 32Red customers, with upcoming titles Bison Battle and Big Bamboo also due to live with the operator.
Fiona Hickey, Push Gaming head of sales, said: “Deals of this stature reflect how far we’ve come as a studio that always puts players first. 32Red is a premier operator and exactly the type of business we’re looking for in a commercial partner.”
Adam Newnham, 32Red commercial operations manager, added: “We strive to provide the best online casino games on the market and Push Gaming has a catalogue of content that aligns perfectly with these values. We’re sure our players will love the new games they can now enjoy from Push.”