Oulala launches DFS platform in Australia and India
Malta-based firm promises further expansion in form of B2B deal with egaming operators
OulalaGames is launching its daily fantasy football product into Australasia and the Indian subcontinent ahead of the new football season, the firm announced today.
The Malta-based operator is partnering with Australian provider Cardinal House Group for the launch, as it aims to become the “leading global daily fantasy network for football.”
The partnership will see Oulala provide a white label version of its platform, which will run under Cardinal House’s licence.
Graham Martin, chairman of Cardinal House Group, said: ”Oulala has proven itself to be a ground-breaker in daily fantasy football in Europe, and its innovative DFS platform has great potential in other markets too.”
Australia is considered to be one of the best markets for DFS expansion outside the US due to its sports-mad population and the early success of CrownBet’s spin-off DraftStars.
India is also being targeted by DFS start-up platforms, given its 250 million citizens with internet access, ban on online gambling and initial acceptance of paid daily fantasy games.
Oulala’s CEO Valery Bollier said: ”At Oulala, we are excited to offer our platform to football lovers in India, Australia and other nearby countries. This is the next logical step for us in pursuing our mission to become the leading global daily fantasy network for football.”
Oulala, the official DFS operator of Leicester City FC, said it is expecting to announce a series of partnerships with “well-established” egaming operators in the coming weeks as part of the expansion of its B2B network.
The firm is also expecting to become the first DFS operator to be granted a skill game licence by the Malta Gaming Authority.