Hippodrome to launch Evolution-powered live streaming
Product to go live on Betway-powered hippodromeonline.com by Q4
The Hippodrome Casino in Leicester Square is planning to launch live streaming of its table games by Q4 this year, according to group CEO Simon Thomas.
Thomas said the product, powered by Evolution, would allow punters to go home and gamble at the same roulette wheel manned by the same staff as in the casino.
The streaming is expected to be available on Betway-operated hippodromeonline.com by Q4 this year, with a mobile version to follow shortly after.
Thomas told EGR the product could also be licensed out to other Betway B2B customers should there prove to be a market for it.
The news comes days after the Hippodrome partnered with NETELLER to launch a digital wallet scheme.
The deal enables Hippodrome customers to send cash to the casino ahead of their arrival using the NETELLER app and then deposit winnings from the cashier desk back into their online account before leaving.
However, Thomas was reluctant to say the two developments were part of an effort to build an omni-channel.
He said: “Omni-channel works if you are in all parts of the channel, but we understand our lane and we are happy to let Betway run the online casino because they are better at that than us.
“We are focused on making the best of technology to optimise the parts of the channel that we control.
“The mistake people make with technology is they adopt it then try and find the customer need for it. We do it the other way round – we identify the customer need then find out how we can accommodate that.”