Exclusive: Low6 to roll out full B2B solution for operators
F2P firm expands capabilities as it inks dual European deal to expand its gamification reach across the industry
Free-to-play (F2P) games developer Low6 has unveiled a new full B2B solution using its gamification technology, EGR can exclusively reveal.
The firm has, until this point, worked with major sports organisations and other international firms to provide F2P content to drive engagement.
The supplier has previously penned agreements with the likes of UFC, Uber Eats and the NFL’s Jacksonville Jaguars and Cincinnati Bengals.
The firm is now set to offer its tech as a full turnkey B2B product, with European operators TOTO and Jacks becoming the first to be onboarded onto the new platform.
Low6 confirmed that major operator partnerships in North America and APAC will also be announced throughout 2022.
The Low6 platform includes F2P formats across fantasy, picks, trivia and bracket games.
Jamie Mitchell, Low6 CEO, said: “With the Low6 gamification platform we’re on a mission to ensure that our partners know the millions of social media fans they engage with – their name, email, address, phone and favourite player, and have actionable data to convert and retain their followers.”
Earlier this year, Mitchell spoke to EGR about the firm’s plans for US expansion and importance of placing community at the heart of the product.
In January, the supplier secured $5m of capital in a funding round.