Mr Green sportsbook goes live
Integration of Kambi sportsbook given "highest priority" to be available for Euro 2016
Mr Green has made its sports betting debut ahead of Euro 2016, the company announced this morning.
The Kambi-powered sportsbook is available through the MrGreen.com site, which previously only offered casino games.
The Stockholm-listed operator had been unwilling to put a date on the launch of the product, but said the integration was done “with the highest priority” to get it up and running ahead of the start of the tournament, which kicks-off this Friday.
“By launching a sportsbook, we are meeting our customers’ demand for betting and odds,” Per Norman, CEO of Mr Green & Co AB, said.
“Together, we have managed to build the sportsbook in record time thanks to our new, efficient product platform. We have built a sportsbook of the same high quality as our online casino and I’m happy that we can launch the sportsbook ahead of the European Championship.”
Mr Green previously told EGR it had selected Kambi because of the provider’s in-play betting proposition.
“I’m proud we have successfully empowered Mr Green to launch its sportsbook ahead of schedule,” Kristian Nyl?n, Kambi CEO, said.
“Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship, and offer its customers a personalised sports betting experience,” he added.
Mr Green follows Gamesys, LeoVegas, and Cherry as casino firms to launch an add-on sportsbook in recent months.
Nordic operator Cherry reported a 30-40% rise in the number of people coming onto the site in the month after its SBTech-powered launch.