Promoted feature: How do jackpot campaigns influence the growth of igaming projects?
SOFTSWISS shares insights gleaned from its recently launched Jackpot Aggregator, the latest innovative addition to the igaming software provider’s product portfolio
What makes a successful jackpot campaign?
Player response
Campaign results: bet sum growth
Takeaway insights
- Jackpots play a significant role in reactivating players and retaining players
- Almost 75% of bettors enhanced their average number of bets per day
- About a half of players increased their average bet sum
- The jackpot campaign settings can be used to drive growth of key financial indicators of player activity such as bet count and average bet
- A combination of proper promotion and marketing communications help the operator to shape the expected jackpot gaming behaviour