Poll: What impact will OpenBet sale have on the company?
NYX Gaming's acquisition of the sports betting supplier could have wide implications for operators and suppliers
The ?270m sale of OpenBet to a consortium led by NYX Gaming last week heralded a new era for the B2B betting and gaming sector.
With a client list containing many of the biggest bookmakers in the game, OpenBet’s destiny mattered much more than most – and its new owner was keen to stress that it will be business as usual for the foreseeable future.
Yet the deal was more complex that just a change in ownership.
Sky Betting & Gaming invested in the deal, while William Hill’s integral role in making the transaction happen will see it work increasingly closely with OpenBet in a development partnership.
NYX chief exec Matt Davey told EGR last week that OpenBet customers are happy with assurances that William Hill and Sky Bet will be kept at arm’s length, however some feel it’s just a little too cosy for complete independence.
The deal also sees NYX take on a more influential role in the industry as a whole. It is widely understood that Playtech was keen to buy OpenBet to bolster its sports betting prowess, and now faces an arguably bigger challenge than ever to build a strong presence in the vertical.
So in this week’s EGR poll, we want to know what impact the big-money deal OpenBet sale will have on the company, if any.
Have your say on the right hand side of the page.