Exclusive: Sky Bet continues safer gambling push with gamban partnership
SBG begins trialling blocking software by offering a free subscription to self-excluded customers
Sky Betting & Gaming (SBG) has begun offering self-excluded customers a free subscription to gambling blocking software as part of a trial partnership with gamban, EGR can reveal.
The pilot scheme, which will be rolled out more widely if successful, will see the Leeds-based operator offer customers who have self-excluded for five years or more a 12-month subscription to the software.
SBG’s head of safer gambling Ben Wright, who joined the firm earlier this year, said the deal with gamban was a key part of the company’s pledge to “develop and promote effective tools” to help problem gamblers.
“Offering customers a free subscription to gamban is just one part of our wider commitment to a culture of safer gambling, where people can freely access a variety of advice, support and tools to suit their preferences,” Wright told EGR.
“For those who self-exclude to bring their gambling under control, gamban offers a proven layer of additional protection.”
Gamban, which won Software Rising Star at last year’s EGR B2B Awards, blocks access to gambling sites and apps on any device it’s installed on and was recently selected by GambleAware to be made available to all individuals undergoing treatment in its national gambling treatment services.
Last year, the company also partnered with Kindred Group.
“We believe that effective self-exclusion – in addition to gamban – needs to be layered with spend-blocking tools, and the national online self-exclusion scheme (Gamstop),” gamban CEO Jack Symons said.
“Our aim at gamban is to create space between the urge and the action. With Sky Betting & Gaming offering gamban free of charge, they are choosing to put more control in the hands of the customer, providing a self-exclusion tool that has been shown to be effective.”
Read Symons’ recent interview with EGR Compliance here.