Kambi joins the International Betting Integrity Association
Agreement covers all brands using Kambi sportsbook platform
Sportsbook supplier Kambi has joined the International Betting Integrity Association (IBIA), pledging to share information to help identify suspicious betting patterns.
Under the articles of membership, Kambi will provide sportsbook data to the IBIA’s global monitoring and alert platform, with the aim of identifying suspicious betting patterns and reporting them to the relevant sport’s governing bodies.
The IBIA confirmed that Kambi has also signed up as an affiliate member, meaning that all member brands utilising Kambi’s sportsbook, which includes Unibet, 32Red, LeoVegas, 888sport and ATG will all be included within this monitoring agreement.
Kambi is the second firm to join the IBIA in the space of two weeks, with Malta-headquartered operator LeoVegas joining the IBIA last week.
Other member firms include GVC, bet365, William Hill, Kindred Group and Betsson.
IBIA CEO Khalid Ali said the agreement added “another key player” to the IBIA’s global integrity network allowing an enhanced standard of integrity across all member firms.
“Kambi’s valuable data will undoubtedly serve to strengthen our consumer, business and sports protection capabilities and its membership further cements IBIA’s position as the leading global voice on betting integrity,” Ali said.
Kambi recently reported a 12% rise in its Q3 revenues, buoyed in part by the supplier’s continued expansion in the US.
Kambi’s head sportsbook controller Oliver Lamb said the IBIA was an organisation which shared the business’ focus on shielding bettors from the dangers of betting on potentially manipulated events.
“It is excellent to be stepping up our ongoing commitment to these principles, and that IBIA have seen Kambi as an important partner in promoting them,” Lamb added.