Rightlander makes Portuguese and Bulgarian debut

Rightlander has expanded its affiliate compliance monitoring software to cater for international operators targeting the Bulgarian and Portuguese markets.

As part of the expansion, operators in both markets will now be able to access Rightlander tools including the Affiliate Landing Page Tracker, which scans websites and builds a list of all the locations where an operator’s brand is mentioned or linked to.

The service follows each link to its final destination on the website, takes a screenshot and stores it in a personal library, allowing operators to oversee all affiliate activity linking back to their brand.

In addition, operators in Portugal and Bulgaria will be able to use Rightlander’s PPC Brand Bidding Tool to monitor activity relating to keywords, including their brand names.

Rightlander founder Ian Sims highlighted the expansion of igaming in Bulgaria and Portugal as making it “only a matter of time” before these markets were included in the firm’s sphere of operational areas.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories,” he said.

Operators will also be able to access Rightlander’s Compliance Live tool, launched last month, which intensifies scanning of web traffic to help operators identify where their brand is being positioned on a pre-defined set of websites during live matches.