Sportradar extends partnership with ITF to enhance integrity measures
Tennis federation will use data supplier’s Universal Fraud Detection System to analyse global betting patterns
Sportradar has extended its agreement with the International Tennis Federation (ITF) to serve as the ITF’s official data partner for three additional years.
The agreement extends the partnership between Sportradar and the ITF, which since 2012 has encompassed the World Tennis Tour and several other major ITF competitions, such as the Billie Jean King Cup.
The extension will enable the ITF to deliver several important ongoing integrity-led projects, including the development of innovative technology to further enhance integrity protection at World Tennis Tour events.
“Sportradar is the world leader in helping leagues and federations across the globe maximize the value of their data while ensuring the integrity of sport,” Sportradar CEO Carsten Koerl said.
“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement.
“We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport.”
Sportradar will now create a suite of digital assets connecting tennis fans with new websites, apps and fan-centric products to create a consumer content experience powered by Sportradar data.