WhichBingo makes casino and sportsbook play

WhichBingo.co.uk owner Focus Online Management has expanded into the online casino and sportsbook affiliate markets for the first time through the launch of a new slots website and acquisition of a football-focused information tool.

As part of its expansion strategy, the Leeds-based affiliate marketing company recently launched JustSlots.com on the same platform as WhichBingo.co.uk, featuring reviews and offers of some of the biggest online casino operators. The new website also includes on-site slots, casino and scratchcard games under a separate tab.

“2015 has seen an explosion of new casino and slots sites launched in the UK and we decided to grasp the opportunity to expand our portfolio of affiliate websites,” Simon Jones, Focus Online Management commercial director, said.

In addition to JustSlots.com, Focus Online Management has acquired ManagerStats.co.uk, which provides up-to-date betting odds and statistics for all current and previous managers within the top four divisions of English football.

“This is an exciting and unique opportunity for us to move into sportsbook marketing and we’re looking to create a website that is dedicated to bringing football supporters an alternative view of the beautiful game and football management,” Jones said.

News of Focus Online Management’s expansion plans comes just weeks after WhichBingo won the prize for best Bingo Affiliate at the eGR Operator Awards 2015.