TheScore enters Colorado with Jacobs Entertainment casino deal
Operator to launch mobile betting in the state this year via partnership with Jacobs Entertainment
TheScore has entered Colorado via a market access deal with Jacobs Entertainment (JEI) to operate its mobile betting app in the state later this year.
As part of the 10-year deal JEI will receive an upfront fee and a share of betting revenues.
Founder and CEO of theScore John Levy said: “We’ve already seen exciting early momentum from our mobile sportsbook in our launch state of New Jersey.
“Now we are focused on its multi-state rollout while driving ongoing product innovations to further strengthen the connection between our media and gaming platforms, leveraging our incredibly powerful and highly-engaged sports app audience,” Levy said.
JJ Garcia, vice president of Colorado operations for JEI, said: “theScore is a market leader in mobile innovation.
“Their sports app is already one of the most popular in North America and, with theScore Bet, they are now leading the way in the integration of digital media and sports betting to deliver a revolutionary and holistic experience for fans,” Garcia said.
JEI operates the Lodge and Gilpin casinos in Black Hawk, Colorado, as well as a handful of properties in Reno, Nevada, Ohio and Louisiana.
TheScore recorded $6.7m in handle and $184,243 in GGR in the three months ended November 30, 2019, with net revenue losses of -$19,795.
It said three quarters of theScore Bet customers were converted from its media app during the period.
This week the firm also agreed a multi-year betting partnership with the NBA.
UK operator Betfred has also entered Colorado in partnership with casino operator Saratoga Casino Black Hawk.