Promoted feature: From strength to strength
Andy Wright, CEO of Sporting Group, discusses what makes Sporting Solutions, the group’s B2B division, a pioneering provider of software services
EGR North America (EGR NA)Sporting Solutions has been very active in the Canadian market with launches with AGLC (Alberta Gaming, Liquor and Cannabis) and OLG (Ontario Lottery and Gaming Commission), what are your longer-term ambitions for this market?Andy Wright (AW)EGR NA: As a supplier of sports betting technology, what’s the question you are asked the most by operator partners and how do you answer it?AW:EGR NA: In what ways has the explosion in sports betting across the US changed the way Sporting Solutions does business?AW:EGR NA: Where for you are the biggest under-exploited areas in sports betting technology and how are you working to take advantage of this?AW:EGR NA: What does partnering with a nationally recognized operator like FDJ bring to the table?AW:EGR NA: In what ways has your business been affected by the Covid-19 pandemic and the resultant push towards online?AW:EGR NA: What for you is Sporting Solutions’ key differentiator from its rivals like Kambi, Sportradar, and Genius Sports?AW:EGR NA: What are your plans for the remainder of 2021?AW:Andy Wright is the CEO of Sporting Group. Prior to joining Sporting Group, he led the wagering business for Tabcorp following their A$12bn merger with Tatts in 2017, taking the business through a reset and constructing and executing upon a new three-year strategy. Prior to this, Wright was group trading director at Ladbrokes, where he sat on the executive leadership team. This followed roles at several operators across Europe where he led various sportsbooks and trading functions through significant change and the integration of new technologies. Wright’s experience is born out of the financial trading sector, where he worked as a financial money broker for 10 years, gaining a passion for risk management and trading technology, which is at the heart of Sporting Group’s operation.