
Bet365 Australia launches branded Visa card
Operator follows Ladbrokes with card enabling customers to withdraw from ATMs and make in-store purchases

Bet365 has become the latest operator in Australia to unveil a branded Visa card, enabling customers to withdraw their winnings from their bet365.com.au account to the card instantly.
The bet365 Visa card was quietly launched two weeks ago, in partnership with the Australian Authorised Deposit-taking Institution (ADI) Cuscal Limited, and is the latest branded prepaid card to be launched by an egaming operator.
Bet365 Australia’s version enables customers to access cash from their wagering account from any ATM in Australia where Visa is accepted as well as make online and in-store purchases instantly with Visa PayWave.
Withdrawal limits are set at a maximum of AU$2,000 cash a day from an ATM machine, while the Visa prepaid card also has a maximum annual card balance of $70,000.
Last year Ladbrokes Australia unveiled its own version of a Visa card with payments solutions provider Emerchants, while Paddy Power’s Sportsbet also launched a branded ATM card enabling its customers to instantly access their winnings as cash.
Earlier this year PokerStars partnered with payment processor SafeCharge to launch a branded prepaid MasterCard to players in the UK.
And William Hill launched its award-winning Priority Access card this year, which the operator later rolled-out to a larger customer base after it had resulted in increased betting activity.