NFL promotes first sports betting-geared executive
Sports research and strategy veteran David Highhill appointed to new role with focus on integrity and global fan engagement
New York Times, the NFL finally ended its boycott of sports betting by signing a $1bn marketing deal with DraftKings, FanDuel, and Caesarsdata-led deal with Genius Sports.BetMGM, PointsBet, Fox Bet, and WynnBETUS bettors placing more than $7.61bn in bets on Super Bowl LVI in February.EGRleague’s shift in favor of sports betting