BetConstruct to share bet liabilities among partners

Sportsbook supplier BetConstruct is attempting to tackle the problem of operators rejecting large bets with a new product that enables partners to share the risk of bets struck by other member firms.

BetCloud is a system which allows operators accept bets above and beyond set limits, with the additional stake divided among other BetCloud users, meaning operators no longer need to reject or turn away custom.

Instead of a punter’s large bet being rejected or reduced in size, the bet will be accepted with the layer only assuming the risk associated with its max bet size and the excess sent to BetCloud to be distributed between other BetCloud customers.

“Our goal is to help our partners grow their businesses,” Vahe Baloulian, BetConstruct CEO, said. “The BetCloud accomplishes this without requiring operators to accept unnecessary risk.

“BetCloud establishes the first online marketplace for gaming operators to accept and share larger than usual bets and this will positively affect revenues of all participants,” he added.

According to BetConstruct, BetCloud will not only help boost turnover and revenue for all customers but also play an important role in the retention of high staking customers.

The firm, which currently boasts 120 betting partners across 51 countries, also said operators would be under no obligation to accept bets they did not want.