Foxy Bingo launches new multi-million pound ad campaign
UK advertising push kicks-off with new TV advert inspired by the film Grand Budapest Hotel
Foxy Bingo has launched a new multi-million pound UK ad campaign after completely overhauling its website at the back end of last year.
The campaign kicked-off with a new TV ad which shows its Foxy character opening the doors of âHotel Bingoâ and features LBC Radio presenter Cristo Foufas and Chloe Simms from the TV show The Only Way is Essex.
The ad, produced by Tricycle London, features 30 dancers and synchronised swimmers and more than 100 individual performers in total.
https://www.youtube.com/watch?v=eITDHNOtSxM
Foxy said the ad had been inspired by the Oscar winning film Grand Budapest Hotel, and that the hotel theme would continue throughout the year in its online games and rooms.
The ad forms part of a multi-million pound campaign that will broadcast on more than 50 network and Freeview channels including ITV 3, where it will be shown during Coronation Street.
Bwin.party director of games Tom Waters said Foxy Bingo has been âsynonymous with non-stop funâ and that this year would be no different.
âWe focused on bringing the Foxy brand colours to life and used the hotel to drop subtle references to the bingo product throughout,â he added.
Foxy Bingoâs fate over the next 12 months is still unknown, with GVC Holdings believed to be considering selling the asset after completing its £1.2bn acquisition of bwin.party on 1 February.
Bwin.partyâs bingo arm was one of the few assets to have shown growth in 2015 with revenues for the vertical up 2% year-on-year to £49.5m at the end of Q3.