Betcenter partners Income Access for affiliate launch
Belgian bookie to launch a new affiliate programme in partnership with Paysafe Group-owned software provider
Belgium-facing bookmaker Betcenter has announced a deal with Income Access to launch a new affiliate programme in partnership with the software provider.
The deal will see Betcenter utilise the Montreal-based firm’s affiliate management software which will enable European affiliates to promote the sports betting brand.
“It is written in our corporate DNA to look for strong long-term, cooperative partnerships, and the affiliate channel and our partnership with Income Access lets us do just that,” Wim Cox, online director at Betcenter, said.
“With the dedicated technology support of Income Access, the contribution of the affiliate channel to our sportsbook will be win-win for our brand, helping us increase our market share.”
Betcenter’s new affiliate programme will feature a revenue share commission structure of up to 35%, depending on the number of depositors referred, and be powered by its in-house team of affiliate managers.
“We’re excited to launch Betcenter’s affiliate programme on our software,” said Nicky Senyard, managing director of Income Access.
“Given its strong retail presence and brand name recognition in Belgium, Betcenter offers a significant opportunity to sports-betting affiliates focusing on the European market.”