PokerStars plots debut casino marketing campaign
Amaya-owned brand to start external marketing for the vertical in the UK after positive Q3 results
PokerStars will launch the first external marketing effort for its online casino product next week, with the roll-out of a major UK ad campaign.
The campaign will initially focus on the UK, but Amaya CEO Rafi Ashkenazi said its impact will be closely monitored with the potential to roll it out in other European markets.
Casino also saw a 40% year-on-year increase in uniques thanks to launches in new geographies in the past year.
“It is already one of, if not the largest online casinos in the world in terms of users and our goal is to become the largest casino in the world in terms of revenue,” Ashkenazi said.
The new campaign will support that goal – marketing for the casino has been almost entirely cross-sell to date while the company also plans to add a VIP programme and more slot games and progressive jackpots.
The broader Q3 results saw Amaya post a 10% year-on-year rise in revenues to $270m, with adjusted EBITDA up 14% to $123m.
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