Betsafe becomes official sponsor of Haye vs Bellew fight

Betsafe has signed a deal to become the official sponsor of Saturday’s heavyweight boxing clash between David Haye and Tony Bellew.

Under the terms of the deal, the Betsson-owned brand will have its signage displayed on press materials and around the ring on fight night, including on the centre canvas logo, corner posts,and toblerones.

It will also get behind-the-scenes access on the day, enabling it to share exclusive content through its social media channels.

Betsafe has also launched a range of “official sponsor specials” markets on its site and already released previews of the main bout and undercard, including analysis from Ricky Hatton.

“We’re thrilled to sign this new deal with Matchroom and Hayemaker Ringstar,” Nicola Fitton, managing director for Betsafe.com said.

“Haye vs. Bellew is one of the most hotly anticipated fights of the year, and it’s exciting to align Betsafe with such fantastic fighters and such an iconic event.”

“We’re delighted to have Betsafe on board as the title sponsor of this huge event,” added promoter Eddie Hearn. “As we edge closer to fight night the anticipation is rising by the day, there’s a sense that we’re heading to a very special night.”

Boxing is becoming increasingly important for bookmakers’ marketing efforts, with 32Red and William Hill two other firms to recently increase their investment in the sport.