Casumo reveals first major UK brand partnership with Wembley Arena
Malta-based operator to promote brand via The SSE Arena’s venue screens, events and venue’s social media presence
Casumo has signed a three-year brand partnership with The SSE Arena, Wembley, as the operator continues to ramp up its UK marketing strategy.
The media partnership, which was negotiated by AEG Global, allows the Malta-based firm to access more than 700,000 annual visitors to the venue.
Casumo has only been in the UK market for a year and is aiming to boost its local presence with The SSE Arena via internal and external venue screens, events, and with the arena’s social media.
The operator’s UK marketing manager, Greg Tatton-Brown, told EGR Intel: “We want to drive awareness and preference for Casumo and position Casumo in a way that focuses on fun and entertainment.
“Current interaction with the brand shows that they respond well to the fun and weird based messaging whilst the gamification aspect of Casumo keeps people interested. We therefore will be focusing on entertaining our audience whilst keeping a gamification mechanic that invites interaction.”
AEG Global Partnerships vice president, Nathan Kosky, added: “[The company is] very excited to be partnering with a brand who shares [their] ethos of creating unforgettable experiences.”