PlayOJO highlights “no catches” bonus approach with debut TV ad campaign
Fledgling online casino brand teams up with advertising agency 101 for UK-facing marketing push
New online casino PlayOJO has launched its debut TV advertising campaign which aims to highlight its core brand message of offering a “fairer proposition” to customers.
The new UK-facing TV ad was first aired last Friday (24 March) on Channel 4, Sky and digital channels and was developed in partnership with London-based advertising agency 101.
It sees Green Street and The Business actor Geoff Bell play a disgruntled PlayOJO employee who resigns in disgust at the brand’s policy of giving its players money back on every bet.
https://www.youtube.com/watch?v=d3Akti-IoWA
“We have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is,” PlayOJO co-founder Ohad Narkis, said.
“But this is a completely different kind of ad for a completely different kind of online casino, a better, fairer alternative to what’s currently out there. The key message we wanted to communicate was that with PlayOJO there are no catches.”
PlayOJO launched in January on the SkillOnNet platform and aims to put the player “back in the driving seat” by paying back real money on every bet, win or lose, instantaneously and directly into the player’s account.
Read EGR Intel’s recent interview with Narkis here.