Unibet signs Mika Häkkinen as F1 ambassador
The former World Champion joins Kindred’s flagship brand to coincide with the start of the new F1 seasons
Kindred Group has hired former Formula One World Champion, Mika Häkkinen, as a new ambassador for the operator’s Unibet brand.
The partnership will see Häkkinen, who was crowned F1 World Champion in 1998 and 1999, present Unibet customers with exclusive F1 content and unique GP experiences.
“In the world of Formula One and motorsports in general, there are still a lot of things that the fans don’t get to see,” Häkkinen said.
“I’ve experienced it closely as a driver and nowadays as an advisor and team member, and now I also want to get the fans inside F1 together with Unibet,” he added.
Mika Häkkinen’s F1 content will be available first on Unibet’s website and in the iNZDR app found on App Store.
The new F1 season kicked off last week, with Sebastian Vettel beating Lewis Hamilton into first place at the Australian Grand Prix.