Beehive seals omni-channel marketing deal with Knockout Gaming
Agreement will see the egaming CRM supplier integrate its platform with Knockout’s white label partners
Beehive has struck a deal with Knockout Gaming to supply its omni-channel marketing platform to the turnkey platform provider’s B2C sites, it was announced today.
The CRM supplier will integrate its platform as a core product with Knockout Gaming’s B2C clients, enabling the white-label casinos to optimise their marketing campaigns using data-driven personalised messages.
Adi Dagan, founder and CEO of Beehive, said: “Beehive is all about empowering operators and suppliers to make the most out of their player base and offer a personalised experience to users.
“This agreement with Knockout Gaming will bring Beehive’s market-leading tools to a number of innovative operators and we look forward to lending our expertise to help supercharge their growth.”
Gray Knight, president and CEO at Knockout Gaming, added “Operators are always asking us to add tools to our platform that will give them the power to optimise their marketing and differentiate themselves from competitors, so we are delighted to be integrating Beehive’s fantastic iGaming marketing tools.”
The Beehive platform incorporates a series of new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.
Read Dagan’s recent opinion piece for EGR Marketing here.