Beehive signs up NSoft to omni-channel platform
Deal will see the marketing supplier sub-license its platform to NSoft’s operator clients
Egaming software solutions provider NSoft has sealed a B2B agreement with Beehive to integrate the firm’s omni-channel marketing platform.
The new deal will see the Beehive engine sub-licensed to NSoft’s clients, including Balkan Bet and Superbet, which are primarily based in Eastern Europe and Latin America.
According to Beehive, its platform will enable NSoft’s operator partners to optimise their marketing campaigns utilising data-driven personalised messages.
Adi Dagan, founder and CEO of Beehive, said: “We are delighted that NSoft has opted to take our marketing platform, and it is further vindication of all the hard work we have been doing here at Beehive.
“It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips.
NSoft is the second major B2B partner Beehive has signed with in recent weeks, having reached a deal with turnkey platform provider Knockout Gaming last month.
Mario Krišto, platform managing director at NSoft, added: “NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features.
“For optimisation purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”