LeoVegas integrates live odds into search engine’s maps
Operator to display live odds on sporting events being played and shown at arenas and sports bars around Sweden
LeoVegas has established a three-month partnership with Swedish search engine hitta.se to integrate its odds into the search engine’s maps and search functions.
The campaign sees LeoVegas’ odds displayed next to specific sports bars and stadiums, related to the games being shown or played at the time.
LeoVegas marketing director Louise Nylen said the partnership was part of the operator’s wider innovative, data-driven marketing strategy.
hitta.se map displays LeoVegas live odds
Sales director for hitta.se Daniel Fixelius said: “We are very pleased that LeoVegas has chosen this creative setup with us.
“[Users] benefit from our large traffic combined with relevant messages that are closely linked to the content.”
Hitta.se is a public information search engine and directory that attracts 3.1 million users per week.
LeoVegas chief Gustaf Hagman recently said the operator was also targeting Germany and Denmark with its latest marketing drive.