Watch: New Paddy Power TV ad showcases “fastest ever” app
Thirty-second spot pays tribute to the “IT superstars” who developed the new Paddy Power front end
Paddy Power has launched a new advert designed to show off the speed of the Irish bookmaker’s new mobile app.
The 30 second spot, a one-off project in partnership with ad agency WCRS, boasts about Paddy Power’s “fastest ever app”.
The new advert comes at the end of the year-long platform migration at Paddy Power Betfair, which has resulted in a quicker and more responsive front end for the Paddys app and website.
“In case you hadn’t noticed, we recently launched a new app and renovated the site in order to start 2018 with a bang,” Paddy Power said in a blog post.
“The updated app gets you where you need to go faster than a Russian watersports enthusiast locked in a hotel room with a high-profile American entrepreneur.
“So, to mark the occasion we’ve released a brand-spanking TV advert to celebrate the makeover. As part of the ad, we decided to pay tribute to the talented men and women who worked so hard on designing the newer, better products. After all, it seems only right to give our IT superstars the recognition that their skills deserve.”
The updated front end features improved cash-out, and updated My Account and My Bets section.
Free bets can also now be broken up into any increments, rather than having to be used as a lump sum.