Betway bolsters esports presence with trio of sponsorship deals
Operator signs partnership agreement with the Electronic Sports League to further esports push in 2018
Betway has expanded its esports portfolio by sponsoring three of the Electronic Sports League’s (ESL) top competitions in 2018.
The online bookmaker will partner with the ESL to sponsor global competitions such as the Intel Extreme Masters (IEM) in Katowice in February and ESL One, starting later this year.
Betway will also sponsor Season Seven and Season Eight of the CS:GO Pro League, the domestic competition for first-person shooter game Counter Strike: Global Offensive.
In 2017, Betway cemented its position in esports with similar sponsorships including the CS:GO Pro League and ESL One Cologne, which added to 2016’s agreement with esports team Ninjas in Pyjamas.
Head of esports at Betway Adam Savinson said: “We’re really excited to be sponsoring some of the biggest events on the esports calendar.
“We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further.”
The ESL’s Bernhard Mogk added: “With the expansion across further ESL assets, we are building on our successful partnership with Betway.
“We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of esports action,” he added.