Sun Bets sharpens CRM focus with live messaging deal

Sun Bets has moved to boost its CRM capabilities and increase revenues by signing a deal with digital marketing platform provider OtherLevels.

The UK-facing sportsbook will now be able to deliver personalised and contextually-relevant messages to punters, promoting its latest in-play odds across all markets and live matches.

OtherLevels’s In-Play Messaging solution automatically sends out messages which are triggered by live events like goals and red cards to a target audience based on their previous betting history.

As a result, Sun Bets can provide bettors with personalised content to try and increase engagement, conversion rates and revenues for the operator.

Tabcorp UK’s executive director Bernadette McLoughlin said: “We’re thrilled to partner with OtherLevels in a move which helps us enhance our in-play messaging capabilities with greater scalability.

“Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time, with personalised offers across all sports and matches.”

OtherLevels CEO Brendan O’Kane added: “This is a significant partnership for OtherLevels and we’re delighted to be working alongside Sun Bets.

“For the first time, they will have a sophisticated, scalable platform that is capable of delivering personalised real-time offers across as many sports betting markets as possible while also creating operational efficiencies through eliminating existing manual processes.

“We’re confident our in-play messaging service will lead to an increase in engagement from bettors and deliver improved revenues for Sun Bets,” he said.