Former LeoVegas CEO enters egaming affiliate space with new media firm
Johan Styren has partnered with former Catena Media head of SEO to start Dilanti Media
Former LeoVegas CEO Johan Styren has launched a new affiliate marketing business dubbed Dilanti Media.
Styren has partnered with Catena Media’s former head of SEO, Valentin Alsen, to acquire and operate affiliate sites in both the online gambling and financial services industries.
The firm has purchased the UK-facing affiliate site GamblingInformation.com to mark its first step into the egaming affiliate fray.
Styren said the Malta-based company will predominantly focus on technology via its in-house developed SEO platform that will provide services to its clients.
“Right now our focus is to gather the key people that want to form the core of the next big success in this industry,” Styren added.
“We are a technology company within the marketing space. While we assist our clients with new customers, the edge in our business is fully based on our SEO platform with [its] cutting edge technology which can do [such] innovating tasks as measuring the value of our content based on user interaction data.”
Styren has taken on the role of CEO at Dilanti after spending five years at the helm of LeoVegas’s Malta-based operations.
The CEO also joined the board of Sweden-based operator Hero Gaming in January to assist the operator in launching its IPO in 2019.