Betclic targets young punters with rap-inspired campaign
French operator recruits hip-hop star Sofiane for ‘No Bet No Game’ campaign
Betclic has enlisted the help of French rap sensation Sofiane to boost its ‘No Bet No Game’ marketing campaign.
The campaign was kick-started in February when the operator’s sports betting slogan appeared on more than 12,000 bus stops across the country.
The campaign has gained further attention in April after the operator unveiled a TV advert and social media short fronted by the platinum-selling rapper who is also known as Fiasco.
https://www.youtube.com/watch?v=LWKdARTndDE
The ‘No Bet No Game’ campaign was launched by Betclic in February with the aim of getting younger customers to open sports betting accounts with the operator.
According to French regulator ARJEL, approximately 70% of online sports bettors in France are aged between 18 and 35.
📌 Règle n°57 des vrais parieurs :
SUR UN MALENTENDU, ÇA PEUT PASSER 🐡⚽ Pariez sur Lyon – Toulouse : https://t.co/tQ1CtnxGiz
👊 #NoBetNoGame pic.twitter.com/MoFTZRex5P
— Betclic 🔞 (@Betclic) April 1, 2018