Tote Ireland launches Income Access affiliate programme

Tote Ireland has launched an affiliate programme with Paysafe’s marketing technology and services provider Income Access (IA).

The programme will be managed by IA’s affiliate team who will be tasked with using the platform to maximise customer acquisitions globally.

The Ireland-based pool betting site is licensed by the Irish government as the sole operator of pool betting on Irish horse racing and is also regulated by the UK Gambling Commission.

Tote Ireland offers bets from its home country, the UK, USA, Hong Kong, France and Dubai and the operator also offers Colossus Bets pools for football and betting markets for Irish greyhound racing.

The programme will be powered by the Income Access platform which has won EGR’s B2B Affiliate Software award four times since 2013.

Through the platform, Tote Ireland will offer affiliates a tiered 25% to 40% revenue share commission.

Tote Ireland CEO Tim Higgins said: “We partnered with Income Access to reach the widest possible audience and to ensure that our programme meets and exceeds the required standards for betting and advertising.

“With our new website and mobile app and our international pool betting and Tote Rewards loyalty programme, we believe we have one of the best online betting products on the market.”

Income Access CEO Lorenzo Pellegrino added: “Tote Ireland is known as the home of pool betting and has truly lived up to that standard.

“We’re proud that both our affiliate platform and management services have been trusted with supporting its continued growth and maximising player acquisition from all corners of the globe,” he said.