Colossus Bets appoints digital marketing firm to boost social media presence
Operator aims to educate consumers about its unique crowd-betting and jackpot features
Colossus Bets has appointed digital marketing firm Influence Digital to ramp up its consumer-facing social media and digital strategy throughout summer 2018.
Under the terms of the agreement, Influence Digital will use social-first content to educate existing and potential new Colossus customers on features like Syndicates, crowd-betting and jackpots.
“We are very pleased to be working with Colossus Bets and support them in introducing crowd-betting to sports fans, and being part of the social football conversation,” said Gareth Currie, Co-CEO of Influence Digital.
“The World Cup generates more social media interactions than any other sporting event globally, so it’s perfect timing. We look forward to helping develop their social strategy and educate sporting communities on how to get involved by, watching together, betting together and ultimately winning together.”
Colossus said the campaigns would build audiences and brand awareness during the 2018 World Cup, and “create momentum for the Premier League and sporting events moving forward.”
Edward Byrne, head of growth at Colossus, added: “We’re really excited to be collaborating with Influence Digital. Their enthusiasm, impressive concepts and experience makes them the number one digital agency to support the growth of our exciting social-first consumer business.”
In related Colossus news, the firm last week announced Matchbook as its first B2B partner for its tote racing product, with two more parents expected to be announced this week.
https://twitter.com/BernardColossus/status/1000026197387038720
The firm will also add liquidity from 50+ racetracks to the tote betting pools via britbet, come 13 July.